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OCR: who find themselves under their own looking glass. The media of Marshall Macluhan's era was embodied by the Zapruder film, which showed a presidential assasination and history itself unfold, frame by frame, again and again, on prime time television. The O.J. Simpson chase brought us into a new era, characterized by the interdependencies and alternating roles of an audience and its media. Even though this book was written back in the ancient history of Alan Dershowitz/Mike Tyson, Bill Clinton/Jennifer Flowers, and Menendez/Part One - as opposed to Alan Dershowitz/O.J. Simpson, Bill Clinton/Paula Jones and Menendez/Part Two -- it aims to deconstruct and explain a datasphere that more explicity manifests its true nature to us every day